About the Series

Point-To-Point Marketing, an industry-leading audience development company, is thrilled to announce they have teamed up with Strategic Solutions Research, a full-service market research firm, to conduct audio usage research focused exclusively on U.S. workers. This national study of workers’ audio consumption, perceptions, expectations, and desires will be the first-ever of its kind.

 

The companies have partnered up in order to provide the audio industry greater insight into workers who are heavier users of audio and radio, and part of that collaboration will include a webinar series titled “What Workers Want” conducted by Tim Bronsil, CEO of Point-To-Point, and Hal Rood, EVP/Partner of Strategic Solutions Research.

 

This impactful three-part webinar series provides a clear picture of where usage patterns are today and where there are opportunities for radio:

 

• Part 1: Profile of the Commute and What Drives Engagement to Radio

• Part 2: The Workday and Headphone Usage

• Part 3: Contesting, Marketing, and a Profile of Likely Ratings Participants

 

“Our goal is to provide intelligence that will help maximize research, marketing, ratings, and revenue,” Bronsil commented. “We are very excited to share our industry wisdom and new-found knowledge.”

 

“This research shows how radio is unique in meaningful ways,” Rood added. “This study will help radio zero in on what matters most to listeners. We’re hopeful the “What Workers Want” webinars will help focus radio’s approach.”

 

The webinars explore a wide-range of study topics, including changes in workplace/work audio consumption usage and devices, how to focus and adjust your marketing towards today’s audiences, the advantages of local radio, in-depth information on headphone usage, identifying likely ratings survey participants, the power of contesting, the effectiveness of ads and social media for radio, and more.